Exciting changes are coming soon to the Granby Chamber of Commerce. As of May 5, 2021, the Granby Chamber will officially change its name to Destination Granby.
Over the years, the Granby Chamber has evolved to combine three separate functions: the Chamber of Commerce, Granby Main Street, and Granby Visitors Center. However, the organization found that many people did not know or understand the full functions of the organization. In 2020, the board of directors and staff examined the organization’s values, mission, and vision. Through careful thought and consideration, it was decided to rename the organization to Destination Granby to better connect, better engage, and ultimately better serve the community.
Wrapping together all functions under one name that captures all that the organization does emphasizes that it is beyond a chamber, and that it provides a full suite of community development services encompassing placemaking, business support, community engagement, and promotions.
“We are incredibly excited for these upcoming changes to the Granby Chamber,” says Lauren Huber, Executive Director for the Granby Chamber of Commerce. “They will allow us to better tell the story of our organization, Granby businesses, the local attractions, and the abundance of recreation opportunities that surround us, making our work more impactful.”
With the new name also comes a new brand and visual look for the organization that better reflects the Granby community, as well as a new website, the current of which is woefully outdated with major functionality issues. Both the new brand and website will be launched to the public on May 5, 2021.