Granby is proud to be the only Designated Colorado Main Street in Grand County. The National Main Street Program is a proven method for strengthening the economic and social center of a community. This designation gives Granby access to resources, expertise, financial assistance, and a network of successful community leaders who share best practices.
The Main Street Program
The Colorado Main Street Program is organized by the Department of Local Affairs and aims to revitalize traditional downtown districts and promote economic development within the context of historic preservation. The program uses an approach that advocates a return to community self-reliance, local empowerment, and the rebuilding of central business districts based on their traditional assets of unique architecture, personal service, local ownership and entrepreneurship, and a sense of community.
Main Street Four-Point Approach®
The program provides technical resources and training based on four areas of the National Main Street Center approach:
Promotion sells a positive image of the commercial district and encourages consumers and investors to live, work, shop, play, and invest in the Main Street district.
Community Engagement gets everyone working toward the same goal and assembles the appropriate human and financial resources to implement a Main Street revitalization program.
Business Support strengthens a community’s existing economic assets while expanding and diversifying its economic base to create jobs and to respond to today’s consumers’ needs, and to boost the profitability and sales tax revenue of the district.
Placemaking puts Main Street into top physical shape. This includes capitalizing on assets, such as historic buildings and pedestrian-oriented streets, and creating an inviting atmosphere.
Main Street and Destination Granby
By structuring our work plan around the Four-Point Approach, Destination Granby is able to offer a full suite of services and programs to make a positive impact on the local business and residential community. Destination Granby fulfills the role of the Chamber of Commerce, Main Street organization, and destination marketing organization.